Devansh Alijar

The person

Since 2019

He made his first
jewellery sale at nine.

Some people find their purpose. Devansh was born into his.

Third-generation jeweller from one of Hyderabad's oldest jewellery families. He grew up in the business — watching how trust is built across generations, how a single misinformed purchase can break it in minutes. He chose transparency over transaction.

A BSc in Business Management from the University of London brought structure to intuition. Returning to India, he became CMO at Panna Jewellers Exclusive — where he's rebuilding a 180-year legacy for the next 180 years.

But Devansh doesn't sit still. He's an author. An investor. Someone who completed Ironman 70.3 at 18, cycled from Manali to Leh, Kashmir to Kanyakumari, trekked to Annapurna and Everest Base Camp. The same discipline that gets you up a mountain gets your brand to the top.

Milestones

01 Author — "STOP! Don't Buy Jewellery Until You Read This"

02 Ironman 70.3 — completed at age 18

03 Trekked Annapurna & Everest Base Camp

04 Cycled Manali to Leh & Kashmir to Kanyakumari

05 Early-stage investor & business advisor

The Book

He wrote the thing
the industry hates.

The jewellery industry runs on beautiful confusion. Prices that make no sense. Diamonds that all look the same but cost wildly different amounts. Salespeople who are very good at their job — and that job is not looking out for you.

So Devansh wrote the book every buyer should read before walking into any store. Including his own.

"The single most important thing you can do before a major jewellery purchase is understand what you're actually buying."

Get the Book →

Essential Reading · By Devansh Alijar

STOP!
Don't Buy
Jewellery

Until you read this.

The insider's guide to buying jewellery with confidence — by someone who grew up in the business.

— Devansh Alijar

Book a session

One conversation can
change everything.

Whether you're about to spend ₹10 lakh on jewellery or you're a founder who can't crack why your brand isn't connecting — Devansh has been in both rooms.

Select a session to book & pay →

Devansh Alijar

CMO, Panna Jewellers · Author · Third-generation jeweller

Available this week

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Sessions Booked

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How people spend their time with Devansh.

20

min

Quick Clarity · Video Call

One question. One honest answer. That's it.

You have a burning question about jewellery, brand, or business. You want a straight answer — not a 40-minute preamble before someone tells you to "think about it." Twenty minutes of complete focus on your one thing.

₹5,000

Per session

30

min

Deep Dive · Video Call

Enough time to actually get somewhere.

Half an hour to map the real problem, not just the surface one. We look at what's actually going on — a jewellery purchase, brand clarity, or business direction — and leave with a path that's concrete, not comfortable.

₹12,000

Per session

45

min

Strategy Session · Video Call

Diagnose. Discuss. Walk out with a plan.

For the decisions that actually matter. We dig into your situation — a jewellery investment, brand positioning, or what's blocking your growth — and you leave with something you can act on the same day. Not a PDF. An actual plan.

₹15,000

Per session

60

min

Full Consultation · Video Call

Everything on the table. Nothing held back.

The full session. Jewellery, brand, business — nothing is off limits, and nothing gets glossed over. The conversation where real decisions get made, with someone who has sat on both sides of the table.

₹25,000

Per session

What I do

Where you need me,
I show up.

Whether you're buying jewellery, building a brand, or trying to figure out why your business isn't growing the way it should — there's a version of this conversation that changes everything.

01

Jewellery Buying Guidance

Before you spend ₹10 lakh on something you don't fully understand, talk to someone who grew up behind the counter. Know what you're paying for.

02

Brand Strategy & Positioning

Most brands don't have a creativity problem. They have a clarity problem. We fix that first — then everything else gets easier.

03

Digital Transformation

AI, automation, content systems — I help traditional businesses compete in a world that has moved faster than most business owners realize.

04

Revenue & Growth Advisory

For founders who are serious. We identify what's actually constraining your growth, align the strategy, and execute with accountability.

05

Content & Authority Building

Content that doesn't drive revenue is expensive decoration. I build systems that turn expertise into audiences and audiences into revenue.

Join the team

Something exceptional
is being built.

Panna Jewellers isn't just a store. It's a 180-year-old institution being rebuilt from the inside. If you're the kind of person who'd rather build something legendary than clock in and out — read on.

⚡

Fast & Real

No bureaucracy. No slow approvals. If you have a good idea, it gets tried. Speed is a value here — not a buzzword.

🧠

Learn From the Inside

You'll sit in on strategy sessions, marketing decisions, real business problems. The kind of education you don't get in any classroom.

🏆

High Standards, High Reward

We don't do mediocre. We don't do average. If that excites you instead of intimidating you — you're probably the right fit.

Apply Now → See What We Do

PRESS

Press & Conferences

When the room
takes notice.

Conference · Speaker

Speaking at Industry Conference

Hyderabad · 2025

In The Press

English · Newspaper Feature

Featured in English Press

2025

Hindi · Newspaper Feature

हिंदी प्रेस में फ़ीचर

2025

Telugu · Newspaper Feature

తెలుగు పత్రికలో ఫీచర్

2025

What people say

From the people
who've been in
the room.

100+ people helped · Real conversations, real outcomes.

“

I was literally about to make a purchase and I'm really glad I spoke to Devansh before that. The advice was straightforward and not salesy at all. It saved me from a pretty costly mistake.

Kunal Mehta

Pre-purchase consultation

“

Planning wedding jewellery was honestly stressful. After the consultation, I knew exactly what to pick and why. Made the whole process a lot smoother.

Ananya Jain

Bridal jewellery consultation

“

Honestly, I had no idea what to look for before this. It made the whole process way less confusing. I walked out actually understanding what I was buying.

Riya Shah

First-time jewellery buyer

“

The most direct, honest strategist I've worked with. He told us what we needed to hear — not what we wanted to hear. That's rare, and that's what makes it valuable.

Vikram Nair

Co-founder, Consumer Brand

“

Within one session, he identified three things we were doing wrong in our marketing that no agency had pointed out in two years of working with us. Absolutely sharp.

Priya Reddy

Founder, Retail Brand

“

I came in confused about lab grown vs natural diamonds. Left with complete clarity on what made sense for my budget and my wife. No pressure, just facts. Exactly what I needed.

Rahul Kapoor

Diamond consultation

“

He rebuilt our entire brand positioning in one session. We had been going in circles for months. He cut through all of it in under an hour. Best money I've spent this year.

Meera Krishnan

Founder, D2C Brand

“

The offline session was worth every rupee. He came prepared, asked the right questions, and gave us a clear path forward on our digital strategy. Would recommend without hesitation.

Arjun Shetty

Business Strategy, Offline Session

Life beyond work