Get To Know The Experts
Devansh Alijar is a third-generation jeweller from one of Secunderabad’s oldest jewellery families, continuing a legacy that spans more than 180 years. Growing up in the business, he made his first jewellery sale at the age of nine.
He later earned a BSc in Business Management from the University of London and returned to the family business with a focus on combining traditional jewellery values with modern retail practices.
Devansh believes jewellery buyers should understand what they are purchasing. His work emphasizes transparency, customer education, and helping people make smarter jewellery decisions.
This philosophy led him to write the book “STOP! Don’t Buy Jewellery Until You Read This,” created to simplify jewellery buying and explain what truly determines value.
Beyond jewellery, Devansh is also an early-stage investor and endurance athlete, having completed Ironman 70.3 at 18, cycled Manali to Leh and Kashmir to Kanyakumari, Trekked to Annapurna Base camp and to Everest Base Camp.
Shashank Alijar is the Chief Operating Officer (COO) of Panna Jewellers Exclusive (PJE) in Hyderabad and plays a key role in shaping the brand’s design direction and festive collections. Growing up in a jewellery family, he made his first jewellery sale at the age of eight.
He is certified in gemmology and diamond grading from the Gemological Institute of America (GIA), Carlsbad. His expertise lies in understanding diamonds, gemstones, and craftsmanship at a technical level.
Shashank specializes in creating Polki and diamond jewellery, with a particular focus on bridal and dainty collections. He is known for incorporating precious and semi-precious beads into traditional designs, bringing a unique character to each piece.
His design philosophy blends heritage with modern aesthetics, often introducing contemporary elements into classic styles such as Kundan and Panchhi while maintaining elegance and wearability.
Outside the world of jewellery, Shashank enjoys creative pursuits and adventure. His interests include décor design, badminton, pickleball, scuba diving, and snorkeling.
Who This For ?
This consultation is for someone who wants to buy jewellery, but doesn’t want to make a rushed or uninformed decision.
Maybe you’re buying something meaningful for yourself.
Maybe it’s for a wedding, a milestone, or a moment that deserves to be remembered.
You may have already visited a few stores, looked at different pieces, and realized that jewellery buying can be more confusing than it first seems. Pricing varies, diamonds look similar but cost very different amounts, and everyone seems to have a different explanation.
If you’re someone who prefers to understand what you’re buying before spending a significant amount, this conversation will help bring that clarity.
Trusted by Clients Who Made Smarter Jewellery Decisions
“I was literally about to make a purchase and I’m really glad I spoke before that. The advice was straightforward and precise. It saved me from making a pretty costly mistake.”
Kunal Mehta
“Share something positive a past client has said and encourage potential clients to get onboard...”
HALIT KEIGAD, FL
“This is the space to share a review from one of the business's clients or customers.”
MOIZ RUDENS, CA